I. Fundamental Provisions

1. The administrator of personal data according to Article 4 point 7 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons in connection with the processing of personal data and on the free movement of such data (hereinafter: "GDPR") is Ing. Jiří Bureš ID 65299612 with registered office at K Západi 1974/28 6210 00 Brno, Czech Republic (hereinafter: "administrator").
2. The administrator's contact details are
   
   • Address: K Západi 1974/28 6210 00 Brno, Czech Republic
   • Email: info@badshop.cz
   • Phone: +420724337566
3. Personal data means any information about an identified or identifiable natural person; an identifiable natural person is a natural person who can be directly or indirectly identified, in particular by reference to a certain identifier, for example a name, identification number, location data, network identifier or to one or more special elements of physical, physiological, genetic, psychological, economic, cultural or social identity of this natural person..
4. The Administrator has appointed a Personal Data Protection Officer. The trustee's contact details are: Jiří Bureš 

II. Sources and categories of personal data processed

1. The controller processes personal data that you have provided to the controller or personal data that the controller has obtained as a result of the fulfilment of your order.
2. The controller processes your identification, contact and contract data.

III. Legal basis and purpose for processing personal data

1. The legal reason for processing personal data is
   
   • the performance of a contract between you and the controller pursuant to Article 6(1)(b) GDPR,
   • the legitimate interest of the controller in providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(f) GDPR,
   • Your consent to processing for the purposes of providing direct marketing (in particular for sending commercial communications and newsletters) pursuant to Article 6(1)(a) GDPR in conjunction with Section 7(2) of Act No. 480/2004 Coll., on certain information society services, in the absence of an order for goods or services.
2. The purpose of the processing of personal data is
   
   • to process your order and to exercise the rights and obligations arising from the contractual relationship between you and the controller; when placing an order, personal data is required that is necessary for the successful processing of the order (name and address, contact), the provision of personal data is a necessary requirement for the conclusion and performance of the contract, without the provision of personal data it is not possible to conclude the contract or its performance by the controller,
   • sending commercial communications and other marketing activities.
3. No automatic individual decision-making within the meaning of Article 22 of the GDPR is/is carried out by the controller.
4. We determine your satisfaction with your purchase by means of e-mail questionnaires within the framework of the Customer Verified program, in which our e-shop is involved. These are sent to you every time you make a purchase with us, unless you refuse to receive them in accordance with Section 7(3) of Act No. 480/2004 Coll. on certain information society services. The processing of personal data for the purpose of sending questionnaires within the framework of the Verified by Customers programme is carried out on the basis of our legitimate interest, which consists in determining your satisfaction with your purchase with us. We use the processor Heureka.cz, the operator of the Heureka.cz portal, to send questionnaires, evaluate your feedback and analyse our market position; we may pass on information about the goods you have purchased and your e-mail address to Heureka.cz for these purposes. Your personal data is not passed on to any third party for its own purposes when sending email questionnaires. You can object to the sending of email questionnaires within the framework of the Customer Verified programme at any time by rejecting further questionnaires using the link in the email with the questionnaire. If you object, we will no longer send you the questionnaire.

You have explicitly given your consent to such processing.

IV. Data retention period

1. The controller keeps personal data
   • for the period necessary to exercise the rights and obligations arising from the contractual relationship between you and the controller and to assert claims arising from this contractual relationship (for a period of 15 years from the termination of the contractual relationship).
   • for the period until consent to the processing of personal data for marketing purposes is withdrawn, but no longer than 5 years if the personal data is processed on the basis of consent.
2. After the expiry of the retention period, the controller will delete the personal data.

V. Příjemci osobních údajů (subdodavatelé správce)

1. Příjemci osobních údajů jsou osoby 
   • podílející se na dodání zboží / služeb / realizaci plateb na základě smlouvy,
   • zajišťující služby provozování e-shopu (Shoptet) a další služby v souvislosti s provozováním e-shopu,
   • zajišťující marketingové služby.
2. Správce nemá / má v úmyslu předat osobní údaje do třetí země (do země mimo EU) nebo mezinárodní organizaci. Příjemci osobních údajů ve třetích zemích jsou poskytovatelé mailingových služeb / cloudových služeb.  

VI. Your rights

1. Under the terms of the GDPR, you have
   • he right to access your personal data in accordance with Article 15 of the GDPR,
   • the right to rectification of personal data pursuant to Article 16 GDPR, or restriction of processing pursuant to Article 18 GDPR.
   • The right to erasure of personal data pursuant to Article 17 GDPR.
   • the right to object to processing under Article 21 GDPR; and
   • the right to data portability under Article 20 GDPR.
   • the right to withdraw consent to processing in writing or electronically to the address or email of the controller set out in Article III of these terms and conditions.
2. You also have the right to lodge a complaint with the Data Protection Authority if you believe that your data protection rights have been violated.

VII. Personal data security conditions

1. The controller declares that it has taken all appropriate technical and organisational measures to safeguard personal data.
2. The controller has taken technical measures to secure data storage and storage of personal data in paper form.
3. The controller declares that only persons authorised by the controller have access to the personal data.

VIII. Use of cookies 

What are cookies:

In order to improve the service we provide to you, our site uses cookies. Cookies are small files that store information in your browser and are commonly used to distinguish individual users. However, a user's person is not identifiable based on this information.
Cookies thus help, for example.:

• the correct functionality of our website, so that you can complete the purchase process with the least possible difficulty;
• remembering our customers' login details so that they do not have to enter them each time;
• to find out which pages and features visitors use most often; this helps us to tailor our offer to your requirements;
• help us to find out which ads visitors view most often so that they don't see the same ads over and over as they browse the site, or so that they don't see ads for products they are not interested in.

Further general information on cookies can be found, for example, here. 

What cookies we use:

The cookies used on our site can be divided into two basic types in terms of their durability. Short-term "session cookies" which are only temporary and remain stored in your browser only until you close your browser, and long-term "persistent cookies" which remain stored on your device for much longer or until you manually delete them (the length of time cookies remain on your device depends on the setting of the cookie itself and your browser settings).

In terms of the function that each cookie performs, cookies can be divided into:

• conversion cookies, which allow us to analyse the performance of different sales channels;
• tracking cookies, which in combination with conversion cookies help us analyse the performance of different sales channels;
• remarketing cookies, which we use to personalise the content of ads and target them correctly;
• analytics, which help us improve the user experience of our website by understanding how users use it;
• essential, which are important to the basic functionality of the site.

Some cookies may collect information that is subsequently used by third parties and which, for example, directly support our advertising activities ("third party cookies"). For example, information about products purchased by visitors to our site may be displayed by an advertising agency so that we can better tailor the display of internet advertising banners on the websites you view. However, you cannot be identified by this information.

 We use the following cookies on our site:

Vydavatel / Název cookie	Typ
AdWords	Tracking, Remarketing
Facebook	Tracking, Remarketing
Google Analytics	analytics, Tracking
CookiesOK	Essential
externalFontsLoaded	Essential
informationBanner	Essential
pcart	Essential
PHPSESSID	Essential
affiliateUniqueAccessId	Essential
SRV_ID	Essential

How to refuse the use of cookies

The use of cookies can be set using your internet browser. Most browsers automatically accept cookies by default. You can refuse cookies or set your web browser to use only certain cookies..

An effective cookie management tool is also available at http://www.youronlinechoices.com/

By using this website, you consent to this processing of cookies.

IX. Final Provisions

1. By submitting an order from the online order form, you confirm that you are aware of the privacy policy and that you accept it in its entirety.
2. You agree to these terms and conditions by ticking the consent box via the online order form. By ticking the consent box, you confirm that you are aware of the privacy policy and that you accept it in its entirety.
3. The controller is entitled to change these terms and conditions. It will publish the new version of the Privacy Policy on its website and will also send you the new version of the Privacy Policy to the email address you have provided to the controller. 

 

These terms will take effect on 1.7.2023